Marketing

Marketing

Marketing  is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

  1. Does your brand relate to your target audience? Will they instantly “get it” without too much thought?
  2. Does your brand share the uniqueness of what you offer and why it’s important?
  3. Does it reflect the brand promise that you are making to who you are targeting as well as to your internal audience?
  4. Does your brand reflect the values that you want to represent as a customer?